Privacy and Data Protection Policy (GDPR)
GDPR
Privacy and Data Protection Policy
Introduction
Nyttorps Hemmavid AB values your privacy and strives to protect personal data in a responsible manner. This policy describes how we collect, use, and protect your personal data in accordance with applicable legislation, including the EU's General Data Protection Regulation (GDPR).
Privacy Policy
Nyttorps Hemmavid AB, Södra Industrigatan 11, 382 34 Nybro, corporate registration number 559152-0530, is the data controller and is strongly committed to protecting your personal privacy. This policy describes how we collect, use, and protect your personal data.
We also explain your rights and how you can exercise them. If you have any questions, you are always welcome to contact us by phone at 010-641 01 11 or by email at info@nyttorpshemmavid.se.
By using our products and services, you agree to this policy and that we process your personal data in accordance with it. We recommend that you read through the policy carefully before you start using our services.
What information do we collect?
Information that you provide to us yourself:
You may provide us with information directly or indirectly, for example when you make a purchase, contact us, or use our services. Examples of information we collect include:
- Name, address, email address, and phone number.
- Billing and delivery address.
- Payment information.
Information we collect automatically:
When you use our services, we may collect:
- Device information, including IP address, browser settings, and time zone.
- Information about how you interact with our services, for example click history and response times.
- Geographical information.
Why do we process your personal data?
We process your personal data in order to:
- Fulfill purchases and deliveries. This includes handling orders, payments, and deliveries. (Legal basis: Performance of contract.)
- Provide customer service and support. We handle inquiries, questions, and complaints. (Legal basis: Legitimate interest.)
- Marketing and offers. We may use your data to send offers and information about our products. You can always opt out of this. (Legal basis: Consent or legitimate interest.)
- Develop and improve services and products. We analyze data to develop our services and improve the customer experience. (Legal basis: Legitimate interest.)
- Prevent abuse and comply with the law. We process data to prevent fraud and comply with legal requirements. (Legal basis: Legal obligation and legitimate interest.)
Sharing of information
We only share your data with selected third parties to be able to provide our services:
- IT providers: For example, for the operation of our systems and databases.
- Transport companies: For delivery of ordered goods.
- Payment providers: For handling payments.
- Authorities: When required by law, for example during criminal investigations.
We always take appropriate technical and organizational measures to protect your data.
How long do we save your data?
We retain your information for as long as it is necessary for the purposes for which we collect them, or as long as required by law (e.g., the Accounting Act's requirement for storage for seven years).
Your rights
You have several rights regarding how we handle your personal data:
- Right of access: You can request a copy of your personal data.
- Right to rectification: You can request that we correct incorrect or incomplete data.
- Right to erasure: Under certain circumstances, you can request that we delete your data.
- Right to data portability: You can request to receive your data in a structured format.
- Right to object: You can object to us processing your personal data for certain purposes, such as direct marketing.
To exercise your rights, contact us at info@nyttorpshemmavid.se.
Email and SMS marketing via Klaviyo
We use Klaviyo as our platform for email and SMS marketing. When you sign up for our newsletter, SMS updates, or otherwise consent to receive marketing from us (e.g., at the checkout during a purchase), we process your personal data for the purpose of sending you relevant campaigns, product recommendations, and news via email or SMS.
What personal data is processed:
• Name
• Email address
• Phone number
• Purchase history
• Website behavior (e.g., page views, clicks, and conversions if you have agreed to this via cookies)
• Technical data such as IP address, browser type, and device
Why we process the data:
• To send newsletters, campaigns, and personal offers via email and/or SMS
• To customize content and product recommendations
• To analyze the results of our mailings
• To improve the customer experience and our communication
Legal basis:
The processing is carried out with the support of your explicit consent in accordance with Article 6.1(a) of the GDPR. You can withdraw your consent at any time by clicking the unsubscribe link in our emails, SMS, or by contacting us (see contact details below).
Third-party provider:
We use Klaviyo Inc, based in the USA, as our data processor. Klaviyo processes your data on our behalf and in accordance with applicable data protection legislation. The transfer of personal data to a third country (USA) is supported by Standard Contractual Clauses (SCCs) approved by the European Commission.
Read more about Klaviyo's data protection:
https://www.klaviyo.com/legal/privacy-policy
Storage period:
We save your data for marketing purposes as long as you wish to receive our communications or until you withdraw your consent. After this, the data is deleted or anonymized within a reasonable time, but no later than 7 years.
Cookies
We use cookies to improve your experience of our website. You can find more information about our use of cookies on our website.
Contact us
Nyttorps Hemmavid AB is responsible for the processing of your personal data.
Company details:
- Name: Nyttorps Hemmavid AB
- Address: Södra Industrigatan 11, 382 34 Nybro
- Organization number: 559152-0530
- Phone: 010-641 01 11
- Email: kundservice@hemmavid.se
This policy was last updated on August 8, 2025.